Social media outreach is an important tool that you can use for brand awareness, increase engagement, gain new clients or customers and build new relationships. Social media outreach is a really simple tool that is easy to do and can be performed by anyone but too much outreach or not carried out correctly can appear spammy and can actually have the complete opposite effect.
To perform outreach, you will need to consider whether you want to perform it using your own social media accounts or your business ones. If you decide to use your business account this can restrict you in certain Facebook groups as some do not allow interaction to be performed by a business page. You then simply interact with your audience on specific posts on your platforms. The idea being to be friendly and build new relationships.
For small businesses and start-ups, outreach can drastically increase your business relationships, followers and potentially sales so outreach is a great tool you should be utilising.