Email marketing used to be one of the most powerful marketing tools online. But now in 2020, we have several social media platforms and many have said that these platforms are the death of email marketing. So, is there still a place for email marketing? Should you still be using email to market your products or service?
Absolutely! When used correctly email marketing is still a powerful tool. Whether your business is small or large you can still gain sales from email marketing, the main issue is about what you are sending and how often.
Statistics show that there has been a huge increase in people unsubscribing from emails they do not want to see; this could be for many reasons but usually, it is down to spammy emails. IF you are emailing far too often without offering customers something – whether that be a discount or useful information, you will see your numbers drop.
You must use email marketing strategically to see results. Offer your customers something they want to see and reap the rewards.