Customer research, also known as market research, is an important part of business development. To be successful, you need to know who your customers are, how they live and what they’re interested in – and good quality research can give you the answers. With the right set of questions, you can create quick surveys to hand out to your existing customers or send them via email. Not all of them will be interested in proving such personal information, however, you may be able to tempt them by providing a discount on a product or service if they complete the survey. This small incentive may be enough to give you the information you need, and it can help you profile the right customers in the future too. You shouldn’t doubt the importance of customer research, and really it should be ongoing so you’re always able to stay in tune with your ever-changing audience.
